{
  "measured_by": "GetIntel",
  "measured_on": "2026-08-11",
  "question": "When you benchmark against the competitors an engine recommends, is it the same set of competitors on every engine?",
  "method": "Across the 60 live tracked prompts between 10 July and 10 August 2026, every cited domain was counted once per run it appeared in. Share of voice is that count over all citations on that engine. Rank is position in that engine's citation leaderboard.",
  "engines": {
    "Perplexity": {
      "total_citations": 5254,
      "our_rank": 10,
      "our_citations": 85,
      "our_share_of_voice_pct": 1.62,
      "top_8": [
        {
          "domain": "therankmasters.com",
          "citations": 153,
          "share_of_voice_pct": 2.91
        },
        {
          "domain": "trysight.ai",
          "citations": 144,
          "share_of_voice_pct": 2.74
        },
        {
          "domain": "llmpulse.ai",
          "citations": 131,
          "share_of_voice_pct": 2.49
        },
        {
          "domain": "semrush.com",
          "citations": 129,
          "share_of_voice_pct": 2.46
        },
        {
          "domain": "blog.hubspot.com",
          "citations": 112,
          "share_of_voice_pct": 2.13
        },
        {
          "domain": "aiclicks.io",
          "citations": 97,
          "share_of_voice_pct": 1.85
        },
        {
          "domain": "seranking.com",
          "citations": 96,
          "share_of_voice_pct": 1.83
        },
        {
          "domain": "youtube.com",
          "citations": 96,
          "share_of_voice_pct": 1.83
        }
      ]
    },
    "Google AI Overviews": {
      "total_citations": 4083,
      "our_rank": 18,
      "our_citations": 31,
      "our_share_of_voice_pct": 0.76,
      "top_8": [
        {
          "domain": "youtube.com",
          "citations": 225,
          "share_of_voice_pct": 5.51
        },
        {
          "domain": "reddit.com",
          "citations": 156,
          "share_of_voice_pct": 3.82
        },
        {
          "domain": "linkedin.com",
          "citations": 149,
          "share_of_voice_pct": 3.65
        },
        {
          "domain": "otterly.ai",
          "citations": 99,
          "share_of_voice_pct": 2.42
        },
        {
          "domain": "instagram.com",
          "citations": 84,
          "share_of_voice_pct": 2.06
        },
        {
          "domain": "tryprofound.com",
          "citations": 65,
          "share_of_voice_pct": 1.59
        },
        {
          "domain": "frase.io",
          "citations": 58,
          "share_of_voice_pct": 1.42
        },
        {
          "domain": "dageno.ai",
          "citations": 52,
          "share_of_voice_pct": 1.27
        }
      ]
    },
    "ChatGPT": {
      "total_citations": 5659,
      "our_rank": 11,
      "our_citations": 43,
      "our_share_of_voice_pct": 0.76,
      "top_8": [
        {
          "domain": "arxiv.org",
          "citations": 256,
          "share_of_voice_pct": 4.52
        },
        {
          "domain": "techradar.com",
          "citations": 140,
          "share_of_voice_pct": 2.47
        },
        {
          "domain": "reddit.com",
          "citations": 126,
          "share_of_voice_pct": 2.23
        },
        {
          "domain": "ahrefs.com",
          "citations": 64,
          "share_of_voice_pct": 1.13
        },
        {
          "domain": "searchengineland.com",
          "citations": 61,
          "share_of_voice_pct": 1.08
        },
        {
          "domain": "openai.com",
          "citations": 52,
          "share_of_voice_pct": 0.92
        },
        {
          "domain": "help.openai.com",
          "citations": 50,
          "share_of_voice_pct": 0.88
        },
        {
          "domain": "getrefine.ai",
          "citations": 50,
          "share_of_voice_pct": 0.88
        }
      ]
    },
    "Gemini": {
      "total_citations": 1986,
      "our_rank": 377,
      "our_citations": 1,
      "our_share_of_voice_pct": 0.05,
      "top_8": [
        {
          "domain": "semrush.com",
          "citations": 59,
          "share_of_voice_pct": 2.97
        },
        {
          "domain": "reddit.com",
          "citations": 47,
          "share_of_voice_pct": 2.37
        },
        {
          "domain": "llmpulse.ai",
          "citations": 43,
          "share_of_voice_pct": 2.17
        },
        {
          "domain": "llmrefs.com",
          "citations": 41,
          "share_of_voice_pct": 2.06
        },
        {
          "domain": "dageno.ai",
          "citations": 39,
          "share_of_voice_pct": 1.96
        },
        {
          "domain": "otterly.ai",
          "citations": 35,
          "share_of_voice_pct": 1.76
        },
        {
          "domain": "tryprofound.com",
          "citations": 31,
          "share_of_voice_pct": 1.56
        },
        {
          "domain": "zapier.com",
          "citations": 31,
          "share_of_voice_pct": 1.56
        }
      ]
    }
  },
  "overlap_of_the_four_top_8_lists": {
    "in_all_four": [],
    "in_three": [
      "reddit.com"
    ],
    "in_two": [
      "dageno.ai",
      "llmpulse.ai",
      "otterly.ai",
      "semrush.com",
      "tryprofound.com",
      "youtube.com"
    ],
    "finding": "No domain appears in all four engines' top eight. Only reddit.com appears in three."
  },
  "our_rank_swing": {
    "best": 10,
    "worst": 377,
    "note": "10th on Perplexity, 11th on ChatGPT, 18th on Google AI Overviews, 377th on Gemini. Same brand, same prompts, same month."
  },
  "headline": "The competitor set is engine-specific. Benchmarking against 'the competitors that get recommended instead of me' requires naming the engine, because the leaderboards barely overlap and our own position moves by 367 places between them.",
  "limits": "One brand's 60 prompts in one category, four engines, one month. Counting is per-run-appearance, so a domain cited twice in one answer counts once.",
  "field_size_per_engine": {
    "note": "Added after an audit found the article's original explanation of the Gemini rank was unsupported. Raw rank is not comparable across engines with different field sizes; rank as a percentile of distinct cited domains is.",
    "engines": [
      {
        "engine": "Perplexity",
        "distinct_domains_cited": 582,
        "citations": 5254,
        "top_10_share_of_voice_pct": 21.5,
        "domains_cited_only_once_pct": 30.4,
        "our_rank": 10,
        "our_percentile_of_field": 1.7,
        "our_percentile_of_field_note": "lower is better; 71.4% means below most of the field"
      },
      {
        "engine": "ChatGPT",
        "distinct_domains_cited": 1250,
        "citations": 5659,
        "top_10_share_of_voice_pct": 15.8,
        "domains_cited_only_once_pct": 45.5,
        "our_rank": 11,
        "our_percentile_of_field": 0.9,
        "our_percentile_of_field_note": "lower is better; 71.4% means below most of the field"
      },
      {
        "engine": "Google AI Overviews",
        "distinct_domains_cited": 1089,
        "citations": 4083,
        "top_10_share_of_voice_pct": 23.8,
        "domains_cited_only_once_pct": 57.7,
        "our_rank": 18,
        "our_percentile_of_field": 1.7,
        "our_percentile_of_field_note": "lower is better; 71.4% means below most of the field"
      },
      {
        "engine": "Gemini",
        "distinct_domains_cited": 528,
        "citations": 1986,
        "top_10_share_of_voice_pct": 19.4,
        "domains_cited_only_once_pct": 50.6,
        "our_rank": 377,
        "our_percentile_of_field": 71.4,
        "our_percentile_of_field_note": "lower is better; 71.4% means below most of the field",
        "tied_with_domains_at_one_citation": 267,
        "rank_is_arbitrary_within_tie": true
      }
    ],
    "finding": "Gemini has the SMALLEST field at 528 distinct domains, not the largest, so 'a smaller pool makes absence costlier' was the wrong explanation. The correct reading is percentile: we sit in the top 1.7% of Perplexity's 582 domains and the top 0.9% of ChatGPT's 1,250, but at 377 of 528 on Gemini we are below roughly 71% of everything it cites.",
    "also_notable": "ChatGPT has the most fragmented field: 1,250 domains with the top ten holding only 15.8% of citations.",
    "tie_caveat": "Rank is not meaningful inside a tie block. On Gemini 267 of 528 cited domains, 50.6%, appear exactly once, and GetIntel is one of them with a single citation. Our nominal rank of 377 is an arbitrary position within that 267-way tie and should be read as 'tied at one citation with roughly half the field', not as 377th place. The tie-break rule is unspecified. The same caveat applies in weaker form to the other engines, where 30.4% to 57.7% of domains are cited only once."
  }
}