{
  "measured_by": "GetIntel",
  "measured_on": "2026-08-11",
  "question": "Does structured data on a page correlate with how often AI engines cite it?",
  "method": "We took the 40 most-cited individual pages in our probe corpus, excluding a YouTube watch URL that aggregates many videos under one address, fetched each one on 11 August 2026, and recorded whether it served any JSON-LD structured data and whether that included FAQPage.",
  "scope": {
    "pages_checked": 40,
    "with_json_ld": 29,
    "without_json_ld": 11,
    "with_faqpage": 16
  },
  "citations": {
    "with_json_ld": {
      "n": 29,
      "mean": 118.3,
      "median": 107
    },
    "without_json_ld": {
      "n": 11,
      "mean": 121.3,
      "median": 111
    },
    "with_faqpage": {
      "n": 16,
      "mean": 112.4,
      "median": 110.5
    },
    "without_faqpage": {
      "n": 24,
      "mean": 123.6,
      "median": 106.5
    }
  },
  "finding": "No relationship detected. Pages carrying JSON-LD averaged 118.3 citations against 121.3 without it, medians 107 against 111. For FAQPage the mean and median disagree in sign, which is itself evidence of no effect rather than of a small one.",
  "same_shape_as_llms_txt": "This is the second markup-level intervention we have tested and failed to find an effect for; the first was llms.txt.",
  "limits": "40 pages, one category, one day, correlational. A null result on 40 observations rules out a large effect and not a small one. We measured presence of structured data, not its correctness or completeness, and a page can serve valid JSON-LD that describes it badly. Pages were fetched as an ordinary browser, so anything served only to specific crawlers was missed.",
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      "citations": 282,
      "url": "https://zapier.com/blog/best-ai-visibility-tool/",
      "jsonld_blocks": 1,
      "faqpage": false
    },
    {
      "citations": 225,
      "url": "https://trustmary.com/ai-visibility/best-ai-search-visibility-tools/",
      "jsonld_blocks": 1,
      "faqpage": false
    },
    {
      "citations": 218,
      "url": "https://otterly.ai/",
      "jsonld_blocks": 0,
      "faqpage": false
    },
    {
      "citations": 173,
      "url": "https://www.therankmasters.com/insights/ai-visibility/best-tools-tracking-brand-visibility-ai-search",
      "jsonld_blocks": 4,
      "faqpage": true
    },
    {
      "citations": 172,
      "url": "https://seranking.com/ai-visibility-tracker.html",
      "jsonld_blocks": 0,
      "faqpage": false
    },
    {
      "citations": 163,
      "url": "https://www.semrush.com/blog/best-ai-visibility-tools/",
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      "faqpage": false
    },
    {
      "citations": 158,
      "url": "https://www.techradar.com/pro/how-to-track-your-brands-visibility-in-ai-search-results",
      "jsonld_blocks": 6,
      "faqpage": true
    },
    {
      "citations": 151,
      "url": "https://arxiv.org/abs/2604.07585",
      "jsonld_blocks": 0,
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    },
    {
      "citations": 138,
      "url": "https://www.useomnia.com/blog/ai-search-monitoring-tools",
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      "faqpage": false
    },
    {
      "citations": 130,
      "url": "https://www.frase.io/blog/the-10-best-ai-visibility-tools-in-2026",
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      "faqpage": true
    },
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      "citations": 127,
      "url": "https://llmpulse.ai/blog/best-ai-visibility-tools/",
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      "faqpage": true
    },
    {
      "citations": 125,
      "url": "https://www.techradar.com/pro/i-tested-the-7-best-aeo-tools",
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      "faqpage": true
    },
    {
      "citations": 125,
      "url": "https://www.seoptimer.com/blog/best-software-ai-visibility-search/",
      "jsonld_blocks": 0,
      "faqpage": false
    },
    {
      "citations": 125,
      "url": "https://foglift.io/blog/best-ai-search-tools-mcp-integration",
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      "faqpage": true
    },
    {
      "citations": 115,
      "url": "https://arxiv.org/abs/2509.08919",
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    },
    {
      "citations": 114,
      "url": "https://aiclicks.io/blog/best-ai-optimization-tools",
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    },
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      "citations": 114,
      "url": "https://geoptie.com/blog/best-ai-search-visibility-tools",
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      "faqpage": true
    },
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      "citations": 112,
      "url": "https://alhena.ai/blog/ai-brand-visibility-tracking-tools/",
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      "faqpage": true
    },
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      "citations": 111,
      "url": "https://otterly.ai/blog/best-ai-search-monitoring-and-llm-monitoring-solutions/",
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      "faqpage": false
    },
    {
      "citations": 109,
      "url": "https://www.therankmasters.com/insights/ai-visibility/best-ai-tools-monitor-saas-brand-visibility-chatgpt-perplexity",
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      "faqpage": true
    },
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      "url": "https://www.usegrowthos.com/blog/competitor-ai-visibility-tools",
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    },
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      "citations": 106,
      "url": "https://arxiv.org/abs/2603.08924",
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    },
    {
      "citations": 103,
      "url": "https://siftly.ai/features/chatgpt-visibility",
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    },
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      "citations": 100,
      "url": "https://kime.ai/blog/best-ai-visibility-tools",
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    },
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      "url": "https://ahrefs.com/blog/monitor-brand-mentions-chatgpt/",
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    },
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      "citations": 94,
      "url": "https://fifteenthmeridian.com/blog/ai-search-visibility-tools",
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      "faqpage": true
    },
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      "citations": 92,
      "url": "https://www.frase.io/blog/ai-search-tracking-monitor-your-visibility-across-ai-engines",
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      "faqpage": false
    },
    {
      "citations": 91,
      "url": "https://www.techradar.com/pro/how-to-use-an-aeo-tool-for-your-small-business",
      "jsonld_blocks": 6,
      "faqpage": true
    },
    {
      "citations": 90,
      "url": "https://www.rankability.com/blog/best-ai-search-visibility-tracking-tools/",
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    },
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      "citations": 89,
      "url": "https://www.tryprofound.com/",
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      "faqpage": false
    },
    {
      "citations": 87,
      "url": "https://beomniscient.com/blog/ai-visibility-tool/",
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      "faqpage": false
    },
    {
      "citations": 85,
      "url": "https://llmrefs.com/ai-search-visibility",
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      "faqpage": false
    },
    {
      "citations": 84,
      "url": "https://getrefine.ai/blog/best-ai-visibility-tracking-tools-2026",
      "jsonld_blocks": 6,
      "faqpage": false
    },
    {
      "citations": 82,
      "url": "https://ahrefs.com/ai-visibility-checker",
      "jsonld_blocks": 0,
      "faqpage": false
    },
    {
      "citations": 81,
      "url": "https://blog.hubspot.com/marketing/ai-search-analytics-tools",
      "jsonld_blocks": 2,
      "faqpage": true
    },
    {
      "citations": 80,
      "url": "https://www.g2.com/products/kime/reviews",
      "jsonld_blocks": 0,
      "faqpage": false
    },
    {
      "citations": 79,
      "url": "https://www.therankmasters.com/insights/ai-visibility/ai-brand-mention-tracking-tools",
      "jsonld_blocks": 4,
      "faqpage": true
    },
    {
      "citations": 78,
      "url": "https://docdigitalsem.com/llm-seo-tools/",
      "jsonld_blocks": 0,
      "faqpage": false
    },
    {
      "citations": 78,
      "url": "https://industry-lens.com/intelligence/ai-search",
      "jsonld_blocks": 12,
      "faqpage": true
    },
    {
      "citations": 77,
      "url": "https://searchengineland.com/tools/ai-visibility-checker",
      "jsonld_blocks": 1,
      "faqpage": false
    }
  ],
  "direction_disagreement": "The FAQPage mean and median point in opposite directions: mean 112.4 against 123.6 says negative, median 110.5 against 106.5 says positive. With 16 and 24 pages that is what a null result looks like when a few large values move the mean. We report both because reporting only the mean would manufacture a direction the data does not support."
}