{
  "measured_by": "GetIntel",
  "measured_on": "2026-09-18",
  "question": "How many SEO and AI-visibility vendors market white-label, and how many actually state it on a pricing page where an agency comparing tiers would find it?",
  "method": "Two parts. Part one is a corpus count: we hold full site captures of 449 SEO and AI-visibility vendor sites. For the 376 with at least 20 captured pages we searched every page for 'white label', 'white-label' or 'whitelabel', and separately recorded whether any page matching a pricing URL pattern contained it. Part two is a first-party read of the named platforms below, fetched from their own live pricing pages on 2026-09-18, except SE Ranking whose figures come from our own dated pricing research.",
  "why_the_pricing_page_specifically": "An absence on a pricing page is not proof a feature does not exist. It means an agency comparing self-serve tiers cannot find what white-label costs without a sales call. That gap is what is being counted here.",
  "corpus_finding": {
    "vendors_with_20plus_captured_pages": 376,
    "have_a_pricing_page_in_the_capture": 261,
    "mention_white_label_anywhere": 276,
    "mention_white_label_anywhere_pct": 73.4,
    "state_it_on_a_pricing_page": 76,
    "state_it_on_a_pricing_page_pct": 20.2,
    "mention_it_only_away_from_pricing": 200,
    "share_of_marketers_who_do_not_price_it_pct": 72.5,
    "plain_english": "Three vendors in four market white-label. One in five puts it on a pricing page. Of the 276 that market it, 200 never price it publicly."
  },
  "named_platforms": [
    {
      "vendor": "AgencyAnalytics",
      "domain": "agencyanalytics.com",
      "pricing_page": "https://agencyanalytics.com/pricing",
      "read_date": "2026-09-18",
      "read_method": "first-party fetch of the live pricing page",
      "category": "agency reporting layer, not a full SEO platform",
      "white_label_on_pricing_page": true,
      "white_label_scope": "white-labelled client reporting, branded client portal, own logo and colours",
      "price": "$20 per client per month, billed annually",
      "price_note": "Rank tracking is metered separately at $41.67 per month per 500 keywords, billed annually.",
      "is_seo_suite": false
    },
    {
      "vendor": "SE Ranking",
      "domain": "seranking.com",
      "pricing_page": "https://seranking.com/prices.html",
      "read_date": "2026-09-17",
      "read_method": "our own dated pricing research, re-verified 2026-09-17",
      "category": "full SEO platform",
      "white_label_on_pricing_page": true,
      "white_label_scope": "White Label is a named product in its own navigation, alongside an SEO Report Generator and an Agency Pack",
      "price": "Core $129/month ($103.20 annual), Growth $279/month, Enterprise custom",
      "price_note": "AI prompt tracking is bundled into the platform tiers: Core includes 100 AI prompts tracked daily. A separate AI Search add-on is $89/month for 200 prompts. SE Ranking's own page does not state whether those 200 stack on the tier allowance, form a separate pool, or replace the tier ceiling; all three readings are plausible from the copy, so we do not resolve it.",
      "is_seo_suite": true
    },
    {
      "vendor": "Vendasta",
      "domain": "vendasta.com",
      "pricing_page": "https://www.vendasta.com/pricing/",
      "read_date": "2026-09-18",
      "read_method": "first-party fetch of the live pricing page",
      "category": "white-label marketplace and reseller platform",
      "white_label_on_pricing_page": true,
      "white_label_scope": "white-label client portal, named at the Premium tier",
      "price": "$0 subscription plus a wholesale minimum: Starter $99/month, Professional $499/month, Premium $999/month",
      "price_note": "Seats are charged separately at $30, $35 and $65 per seat per month by tier. Professional and Premium carry a 1-year contract. The headline $0 subscription is not the cost.",
      "is_seo_suite": false
    },
    {
      "vendor": "DashClicks",
      "domain": "dashclicks.com",
      "pricing_page": "https://www.dashclicks.com/pricing",
      "read_date": "2026-09-18",
      "read_method": "first-party fetch of the live pricing page",
      "category": "agency software plus white-label fulfilment",
      "white_label_on_pricing_page": true,
      "white_label_scope": "white-label fulfilment services (Google Ads, Facebook Ads, TikTok Ads) alongside the software",
      "price": "$199/month for DashClicks Pro, or $1,788 for the year, a 25% saving",
      "price_note": "Software pricing and fulfilment pricing are separate line items. The $199 covers the platform, not the delivered work.",
      "is_seo_suite": false
    },
    {
      "vendor": "GetIntel",
      "domain": "getintel.ai",
      "pricing_page": "https://getintel.ai/pricing/",
      "read_date": "2026-09-17",
      "read_method": "our own pricing page",
      "category": "AI visibility, not an SEO suite",
      "white_label_on_pricing_page": true,
      "white_label_scope": "white-label plus scheduled client reports, included on the self-serve $79/month Pro plan for one brand; multi-brand rosters use a per-client rate card at $79 (Studio, 3 to 9 brands) or $59 (Agency, 10 to 24). Corrected 2026-09-19: the 2026-09-18 read recorded this as Agency-tier only.",
      "price": "$79 per client brand per month on Studio (3 to 9 brands), $59 on Agency (10 to 24), custom on Partner above 25",
      "price_note": "This is the publisher of this dataset. GetIntel does not sell rank tracking, site audits or backlink analysis, so it is not a replacement for any of the SEO suites above.",
      "is_seo_suite": false
    }
  ],
  "publisher_disclosure": "GetIntel publishes this and sells one of the tools in it. It is deliberately not ranked first: it is an AI visibility tool, not white-label SEO software, and an agency looking to replace an SEO reporting suite should not buy it for that.",
  "limits": "The corpus count covers the vendors we capture, which skews toward AI-visibility tools because it was built as our own competitor watchlist, so it is not a census of the white-label SEO market. It measures what a vendor publishes, not what it builds: a platform can ship white-label without saying so on a pricing page. Captured pages are point-in-time and pricing in both categories changes often."
}