# Competitors

> Every brand AI names in your category, ranked by visibility, share of voice and position, and why AI picks each rival over you.

Source: https://getintel.ai/docs/features/competitors/

**[Competitors](/features/competitors/)** lists every brand AI names in your category, ranked by how often AI names them, including brands you never told GetIntel about.

[![Competitors: each brand's visibility, share of voice, average position and the topics it beats you in](/docs-shots/competitors-overview.png)](/product/competitors-overview-full.png)

## The table

| Column | What it shows |
| --- | --- |
| **Visibility** | How often AI names the brand. |
| **SoV** | Its share of all brand mentions. |
| **Avg position** | Where it is named among the brands in an answer. |
| **Beats you in** | How many of your topics it scores higher in. |

A **You** row sits in the table so you can compare directly. Use the period selector to change the window.

## A rival in depth

Open **View details** on any brand:

- **Why AI picks them**, and **By topic**: where they beat you and by how much.
- **Prompts they win that you lose**, with what AI said.
- **Pages AI cites for them.**

## Tracking competitors

GetIntel finds competitors for you during setup. You can **Add competitor** (name and website) or **Remove** one.

| Plan | Competitors tracked |
| --- | --- |
| Monitor | 5 |
| Pro | 10 |
| Growth | 20 |

Tracked competitors' websites are re-analyzed weekly, and daily on Growth.