Checked directly on Semrush's own pricing page on 27 August 2026: the AI Visibility Toolkit is $99 per month per domain, billed annually, and it's sold as its own standalone product with its own checkout, not a feature bundled into a higher core-SEO tier. Four named add-ons sit on top of that base price, and Enterprise pricing is custom.
Disclosure: GetIntel is an AI visibility tool and a Semrush competitor. The pricing figures below come from Semrush's own public pricing page, checked directly rather than pulled from a review site or a search snippet.
Is Semrush's AI Visibility Toolkit Bundled Into a Higher Plan?
No, not per Semrush's AI Visibility Toolkit pricing page, read 27 August 2026. It's billed as its own product, separate from Semrush's core SEO Toolkit plans (Pro, Guru, Business).
That's worth stating plainly because some competitor tools do fold AI-visibility features into an existing higher-tier plan rather than selling them separately, and Semrush doesn't. The AI Visibility Toolkit has its own dedicated pricing page, its own $99/mo base price, and its own add-on list, independent of whatever core SEO Toolkit plan a buyer already has or doesn't have.
What's Actually Included at the $99/mo Base Tier?
One domain's worth of AI-visibility tracking across four engines, 25 tracked prompts, and up to 300 AI analysis reports a day.
| What | Included at Base |
|---|---|
| Price | $99/mo per domain, billed annually |
| Prompts tracked | 25 custom prompts, ranked daily |
| Domain coverage | 1 domain for Brand Performance analysis |
| Engines covered | ChatGPT, Google AI, Gemini, Perplexity |
| Reports | 300 AI analysis reports per day |
| Also included | AI competitor analysis, prompt research, an AI-readiness site audit, and daily/weekly/monthly data updates |
Pulled directly from Semrush's AI Visibility Toolkit pricing page, read 27 August 2026.
Four engines and 25 prompts is the entire scope of the base tier; there's no published lower or trial-only tier sitting under it on this page.
What Do the Add-Ons Cost?
Four, each billed separately from the $99 base: more user seats, a lead-generation listing, and two tiers of client reporting.
| Add-on | Price | What it does |
|---|---|---|
| Additional Users | From $45/mo | Adds teammates with their own individual logins to the account |
| Lead Generation | $90/mo | A branded profile plus a verified badge on Semrush's Agency Partners platform |
| Base Report | $10/mo | Scheduled reporting pulling from 20+ Semrush tools, with Google Analytics and Search Console integration |
| Pro Report | $20/mo | Everything in Base Report, plus white-labeling, AI-generated summaries, and share-by-link delivery |
Semrush AI Visibility Toolkit add-on pricing, read directly from Semrush's pricing page on 27 August 2026.
None of these four are required to use the base $99/mo tier; they're for agencies or teams that specifically need more seats or client-facing reporting.
Is $99/mo the Real Month-to-Month Price?
Not necessarily, and Semrush's AI Visibility Toolkit pricing page, read 27 August 2026, doesn't say either way in the text a static read can capture.
Semrush's pricing page shows a "Monthly / Annually" toggle at the top, but the $99 figure that renders is explicitly labeled "billed annually." Whatever the true month-to-month rate is for a buyer who doesn't want an annual commitment isn't visible in the page's default, readable text, so it isn't quoted here as a number this piece can stand behind. Anyone weighing annual against monthly billing should check that toggle live before committing, since annual-only pricing is common enough that the monthly-cycle rate, if one exists, is very likely higher per month than $99.
What Does Enterprise Pricing Look Like?
Custom, "Let's talk" pricing, with no published number on the page.
What Enterprise adds over the base tier, per Semrush's AI Visibility Toolkit pricing page, read 27 August 2026: unlimited projects and custom limits, large-scale custom prompt tracking, a choice of daily or weekly tracking frequency, multi-brand and multi-product visibility, AI automation and content workflows, forecasting and ROI attribution, multi-million-page crawling, custom integrations and API access, SSO with team governance and audit logs, a dedicated account manager, and an enterprise SLA with 24/7 support.
What Isn't Public About Semrush's AI Visibility Toolkit Pricing?
Three things worth naming before treating $99/mo as the full picture.
- The real month-to-month rate. Covered above: the page's static text only shows the annual-billing number.
- The cost of scaling past 1 domain or 25 prompts. The four published add-ons cover users and reporting, not additional domains or additional prompt volume. Buyers who need more of either aren't shown a self-serve price for it; that appears to route into a custom or Enterprise conversation.
- Whether Semrush's 7-day free trial, mentioned once near the bottom of the page ("Try Semrush free for seven days. Cancel anytime."), applies to the AI Visibility Toolkit specifically or only to Semrush's core SEO Toolkit. The page doesn't tie that trial line to the AI Toolkit's own signup path explicitly.
Where Did These Semrush Pricing Numbers Come From?
All figures in this piece came from Semrush's own AI Visibility Toolkit pricing page, read directly on 27 August 2026, not from a review site or a cached snippet. The one exception is the note about how this product was previously tracked internally as bundled, which reflects an earlier internal assumption corrected by this same read, not a claim about Semrush's history.
For a fuller side-by-side on switching off Semrush entirely, see switching from Semrush to a dedicated AI visibility tool, and for a direct feature comparison, see GetIntel vs Semrush AI visibility.