Three vendors in four market white-label. One in five will tell you what it costs. We searched full site captures of 376 SEO and AI-visibility vendors on 18 September 2026: 276 mention white-label somewhere, and only 76 state it on a pricing page. For an agency comparing tiers, that means 200 vendors market a capability you cannot price without booking a call.
Disclosure and scope: GetIntel publishes this and sells one of the tools listed. We are not ranked first, because we are an AI visibility tool and not white-label SEO software. If you are replacing an SEO reporting suite, buy one of the platforms above us. One limit to read the headline number with: the 376-site corpus was built as our own competitor watchlist, so it leans toward AI-visibility vendors and is not a census of the white-label SEO market. The raw rows ship as CSV and JSON.
Why is white-label so hard to price?
White-label is priced privately because it functions as a sales qualifier rather than a feature. Putting a number on it invites comparison, and keeping it off the pricing page routes an agency into a conversation where the deal can be sized to the book.
That is the pattern in the data. Of the 276 vendors that market white-label, 200 never price it publicly, which is 72.5% of everyone using the term. The word appears on an agencies page, a partners page, or a feature tour, and then disappears before the tiers.
The practical consequence for a five-person shop is that budgeting takes a week instead of an afternoon. The platforms below are the ones that skip that step.
Which platforms actually publish a white-label price?
Five: AgencyAnalytics, SE Ranking, Vendasta, DashClicks and GetIntel. They are ranked below for an agency that needs client-facing reporting, with prices read from each vendor's own page on the date shown. Only one of the five is a full SEO platform. One is a reporting layer, one is a reseller marketplace, one pairs software with ad fulfilment, and the last is us, which is why we are at the bottom.
| Platform | Published white-label price | Unit | Page read |
|---|---|---|---|
| AgencyAnalytics | $20 per client per month, billed annually | Per client | 18 Sep 2026 |
| GetIntel | $79/mo for one brand; $79 or $59 per client brand on the agency rate card | Per brand | 17 Sep 2026 |
| SE Ranking | Bundled into $129 to $279 platform tiers | Per subscription | 18 Sep 2026 |
| Vendasta | From $99/mo in wholesale mode, $0 subscription headline | Per subscription | 18 Sep 2026 |
| DashClicks | $199/mo Pro, or $1,788 annually | Per subscription | 18 Sep 2026 |
The unit column is the thing to compare, not the headline. A per-client price scales with your roster; a per-subscription price does not. Vendasta's $0 headline is a wholesale model, which is why it reads higher here than its own front page implies.
1. AgencyAnalytics, $20 per client per month
AgencyAnalytics is the cleanest fit in this list, and the only platform here priced in the unit an agency actually thinks in. White-labelled client reporting, a branded client portal, and your own logo and colours are all named on the pricing page, at $20 per client per month billed annually, read 18 September 2026.
Rank tracking is metered separately at $41.67 per month per 500 keywords on the same billing, read the same day, which is worth adding to any comparison against a suite that bundles it.
Its white-label scope is the fuller version of the term: white-labelled client reporting, a branded client portal, and your own logo and colours, all three named rather than implied.
Choose it when reporting is the job and you already have the tools that produce the data. It is a reporting layer, not a full SEO platform, and it does not pretend otherwise.
2. SE Ranking, from $129 a month
SE Ranking is the strongest option here if you want one subscription covering both the work and the report. White Label sits in its own navigation alongside an SEO Report Generator and an Agency Pack. Tiers are Core $129 a month, or $103.20 billed annually, and Growth $279, Enterprise custom, from our own SE Ranking pricing research re-verified 17 September 2026.
The detail most comparisons miss: AI prompt tracking is bundled into the platform tiers rather than sold as a paywalled extra. Core includes 100 AI prompts tracked daily, read 17 September 2026. There is also a separate AI Search add-on at $89 a month for 200 prompts, read 17 September 2026, and we will not tell you what that buys, because SE Ranking's own page does not say. It could stack on the base tier's allowance, sit in its own pool, or replace the tier ceiling. All three readings are plausible from the copy, and we left it unresolved in our read of SE Ranking's AI visibility pricing rather than guess.
Choose it when you want rank tracking, audits, reporting and AI visibility from one vendor and one invoice.
3. Vendasta, from $99 a month in wholesale minimums
Vendasta runs a different model, and the one most likely to be misread. The headline is a $0 subscription, which is not the cost. Each tier carries a wholesale minimum instead: Starter $99 a month, Professional $499, Premium $999, read 18 September 2026. Seats are charged on top at $30, $35 and $65 per seat per month by tier, read the same day, and Professional and Premium carry a one-year contract.
The white-label client portal is named at the Premium tier, so the entry price for the branded experience most agencies want is the $999 line, not the $0 headline.
Choose it when you are reselling a catalogue of services rather than delivering all the work yourself.
4. DashClicks, $199 a month
DashClicks sells software and delivery in one place. DashClicks Pro is $199 a month, or $1,788 for the year, a 25% saving, read 18 September 2026. What is unusual is that its white-label offering extends past reporting into fulfilment: white-label Google Ads, Facebook Ads and TikTok Ads are sold as services alongside the platform.
Read the two price lists separately. Software pricing and fulfilment pricing are distinct, and the $199 covers the platform rather than the delivered work, so the number you actually pay depends entirely on how much delivery you buy.
The limitation to weigh: a fulfilment marketplace ties your delivery quality to a vendor you do not manage. That is the trade for not staffing the channel yourself, and it is a different risk from the reporting-only platforms above.
Choose it when you want to sell channels you do not staff for internally.
5. GetIntel, $79/month for one brand, or $59 to $79 per client brand
We are last on this list because we are not white-label SEO software. GetIntel does not do rank tracking, site audits or backlink analysis, and an agency shopping to replace an SEO suite should buy one of the four above.
What it does cover is the surface those suites were not built for: whether AI engines name your client when a buyer asks, which sources they cite instead, and what to change. White-label and scheduled client reports are included on the $79/month Pro plan, which covers one brand. Agencies running several brands buy a per-client rate card instead, at $79 per client brand on Studio (3 to 9 brands) and $59 on Agency (10 to 24), custom above 25, read 17 September 2026.
Choose it when your SEO reporting is already handled and clients have started asking about ChatGPT.
What should white-label actually include?
White-label should include four things, and vendors use the same word for very different amounts of it: your logo on the report, a branded client portal, delivery from your own domain, and scheduled sending that runs without anyone remembering.
- Your logo on a report. The floor. Nearly everything marketed as white-label does this much.
- A branded client portal. Clients log in and see your brand rather than the vendor's. Materially harder, and the first thing that disappears into a higher tier.
- A custom domain. Reports served from your own subdomain, so the vendor's name never appears in a URL. Usually a separate commercial conversation.
- Scheduled delivery. The report arrives without anyone remembering to send it. This is the one that decides whether the line item survives a renewal call.
When a pricing page says white-label without saying which of the four, assume the first.
How do you check a vendor's real position in ten minutes?
Open the pricing page and search it for "white label". Not the agencies page, not the features tour, the page with the numbers on it.
If the term appears, note which tier it sits in and whether the price of that tier is published. If it does not appear, that is your answer for budgeting purposes regardless of what the sales team later confirms, because you cannot build a retainer on a number you do not have.
Then check the unit. A per-client price and a per-seat price behave very differently as a book grows from three clients to twenty, which is the arithmetic in the real margin math on an AI visibility retainer.
Where these figures came from
The corpus count covers 376 vendor sites with at least 20 captured pages each, searched on 18 September 2026 for any spelling of white-label, with a separate check for whether it appeared on a pricing URL. AgencyAnalytics, Vendasta and DashClicks figures were fetched from their live pricing pages the same day. SE Ranking's come from our own dated research, and GetIntel's from our own pricing page.
Two limits worth stating. The corpus was built as our competitor watchlist, so it skews toward AI-visibility tools and is not a census of the white-label SEO market. And it measures what a vendor publishes, not what it builds: a platform can ship excellent white-label and simply not say so where buyers look.
For the same question asked of AI visibility tools specifically, the white-label AI visibility roundup covers seven vendors in that category, and choosing a tool for multiple client brands covers the multi-client decision underneath both.