Guide

White-Label AI Visibility Tools for Agencies: What's Actually Included

GetIntel offers white-label AI visibility reporting from $39 per client brand. Profound, Peec and Scrunch don't mention it on their pricing pages. Checked 29 Aug 2026.

Tarang AgarwalAugust 29, 2026Updated August 31, 20267 min read
White-label AI visibility reporting: GetIntel includes it from the $39-per-client-brand Agency tier; Profound, Peec and Scrunch don't mention it on their pricing pages.

White-label AI visibility reporting means a client-facing report with your agency's name on it, not the vendor's. Checked 31 August 2026: GetIntel includes it from the Agency tier of its per-client rate card ($39 per client brand, 10 to 24 brands). Three named competitors, Profound, Peec AI and Scrunch AI, don't mention white-label or branded reporting anywhere on their own pricing pages.

Disclosure: GetIntel is an AI visibility tool and would compete for the same agency budget as the tools named below. Every competitor claim here is an absence, not a feature comparison: none of the three pricing pages checked mention white-label reporting at all, which is different from confirming they lack it entirely. GetIntel's own tier limits come from its own pricing page and app-enforced plan limits, checked 29 August 2026.

What Does "White-Label" Actually Mean for an AI Visibility Tool?

A report a client can receive without ever seeing the vendor's name on it.

For AI-visibility tooling specifically, that means three things: the report is generated under the agency's own name, it's exportable or schedulable without a "powered by" footer pointing back at the tool, and it covers the same data the agency sees internally, not a stripped-down client view. A tool that lets an agency screenshot its own dashboard is not the same as one that generates an actual branded, sendable report.

Which AI Visibility Tools Actually Offer White-Label Reporting?

Of the four checked, only one states it on its own pricing page.

ToolWhite-label reporting stated on pricing page?
GetIntelYes, Agency tier ($39 per client brand, from 10 brands)
ProfoundNot mentioned on any tier (Starter, Growth, Enterprise)
Peec AINot mentioned on any tier (Starter, Pro, Advanced, Enterprise)
Scrunch AINot mentioned on its pricing page

Checked 29 August 2026: tryprofound.com/pricing, peec.ai/pricing, scrunch.com/pricing, and GetIntel's own pricing page. An absence on a pricing page doesn't confirm a feature doesn't exist elsewhere, sales-led tiers sometimes add it off-menu, but it means an agency comparing self-serve tiers won't find it stated for those three.

GetIntel's white-label reporting is scheduled, not just exportable: reports go out on a cadence under the agency's name, without the agency generating and re-sending them manually each cycle.

What Does GetIntel's Agency Tier Actually Cost?

It is priced per client brand rather than per subscription, on a published rate card, which is worth stating plainly because "agency multi-brand" on its own implies nothing about what a roster costs.

GetIntel charges $49 per client brand from 5 to 9 brands, $39 from 10 to 24, and quotes a custom rate above 25. An agency managing ten client SaaS brands pays $390 a month, and the per-client rate falls as the book grows rather than scaling linearly the way stacking single-brand subscriptions would. Above 25 brands the price is a conversation rather than a published number, which is the one figure an agency still has to ask for.

What the Agency tier buys at $39 per client brand: white-label scheduled reports, 60 buyer prompts and 20 tracked competitors per client, across four tracked engines, with Claude reserved for the Partner tier above it. Entry is the Studio tier at $49 per brand from five clients, which trades white-label and the volume rate for a lower commitment. Either way it is a self-serve, published per-client price none of the three competitors checked publish at all.

How Does White-Label AI Visibility Reporting Compare to White-Label SEO Reporting Tools?

White-label AI visibility reporting is a different category from traditional white-label SEO reporting, worth being direct about rather than blur the two together.

Searches for "white label SEO tools" mostly surface a different kind of product: BrightLocal, SEOptimer, Swydo, DashThis, general SEO and local-SEO reporting platforms built to aggregate rank tracking, backlinks, GBP data and site audits into one branded client PDF or dashboard. GetIntel doesn't compete with that category, it doesn't track traditional Google rankings, backlinks or local pack position. What it white-labels is narrower and newer: citation and mention tracking across ChatGPT, Perplexity, Gemini, Google AI Overviews and Claude, the specific thing those older tools weren't built to measure.

An agency already running BrightLocal or Swydo for traditional SEO reporting and looking to add AI-visibility as a line item is adding a second, purpose-built tool alongside it, not replacing one with the other.

What Should an Agency Actually Check Before Buying a White-Label AI Visibility Tool?

Three things the pricing page alone won't answer.

  • Whether "white-label" means a full report or a dashboard screenshot. Ask for a sample of the actual client-facing output before committing, not just the feature-list bullet.
  • What the per-brand cap actually costs at your client count. $39 to $49 per client brand is GetIntel's published number; the same question is worth asking of any tool before assuming a headline price scales to a real book of clients.
  • Whether the report updates on a schedule or has to be manually pulled. GetIntel's is scheduled; that distinction determines whether this becomes a recurring five-minute task or a monthly chore.

How Did We Check GetIntel, Profound, Peec AI and Scrunch AI's White-Label Claims?

Profound, Peec AI and Scrunch AI's own pricing pages were read directly on 29 August 2026 for any mention of white-label, branded or client-reporting features. None of the three surfaced one. GetIntel's white-label reporting and per-client agency rate card come from its own published pricing page.

We compete with the tools named here, which is why the comparison states only what each page does or doesn't say rather than characterizing their products beyond that. For the fuller question of how to choose an AI visibility tool for a multi-client book at all, choosing an AI visibility tool for multiple client brands covers the measurement side of that decision. For what a white-label report actually needs to justify to a client on a renewal call, the real margin math on an AI visibility retainer covers the pricing side.

Part of AI Visibility for Agencies, a 7-article series.

Tags:agencieswhite labelAI visibilityGEO for agencies

Written by Tarang Agarwal

Tarang Agarwal is the founder of GetIntel. He writes about AI visibility, generative engine optimization, and growth for SaaS founders, marketing teams, and the agencies who run AI-search visibility as a service line.

FAQ

Frequently asked questions

A client-facing report generated under the agency's own name rather than the vendor's, without a "powered by" footer, covering the same data the agency sees internally. For GetIntel specifically, that's a scheduled report sent on a recurring cadence, included from its $39-per-client Agency tier, checked 31 August 2026.

Checked 29 August 2026: GetIntel states white-label reporting from its Agency tier ($39 per client brand). Profound, Peec AI and Scrunch AI don't mention white-label or branded client reporting on any of their own pricing pages. That's an absence on the page, not confirmation the feature doesn't exist off-menu on a sales-led tier.

Yes, and the price is published per client brand: $49 from 5 brands, $39 from 10, custom above 25. An agency with ten client brands costs $390 a month at the Agency rate, and the per-client price falls as the roster grows.

No. General white-label SEO tools like BrightLocal, SEOptimer and Swydo report on traditional Google rankings, backlinks and local pack position. AI visibility tools like GetIntel track a different, newer signal: whether ChatGPT, Perplexity, Gemini and other AI engines mention or recommend a brand. An agency typically runs both as separate, purpose-built tools rather than one replacing the other.

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