Visibility

Visibility is how often AI names you when buyers ask your questions: the share of answers where you are recommended or mentioned, averaged across your buyer questions.

How it’s calculated

1. For each buyer question, GetIntel takes the answers in the window and works out the share that named you (recommended or mentioned).
2. It averages those shares across questions.

Averaging per question means a question asked many times, on many engines, doesn’t outweigh the rest. Answers marked No answer are left out.

Worked example. Three questions in a window:

Question	Answers	Named you	Rate
Best AI visibility tool	8	4	50%
AI visibility tool for agencies	8	2	25%
How to track ChatGPT mentions	4	3	75%

Visibility = (50% + 25% + 75%) ÷ 3 = 50%.

Visibility versus the neighbouring metrics

• Share of voice asks how much of the conversation is about you compared with rivals. You can have high visibility and a modest share of voice if many brands are named alongside you.
• Position asks where you appear when you are named. Visibility only asks whether you are named.
• Topic score (Found) is visibility for one topic’s questions over a rolling 7 days.

Where to find it

• Home: the Visibility tab, for the period you pick, against the top brands AI names.
• Topics: per topic, as Found.
• Prompts: across all prompts and engines.
• MCP: get_overview, get_topics, and get_visibility for the long-run brand-wide number. See Why numbers differ.

What moves it

Visibility rises when more answers name you. The biggest levers are being cited by the sources AI already trusts for your questions, having a clear page that answers each question directly, and fixing anything that stops engines reading your site. Your On-Page, Off-Page and Technical tasks target exactly these.