Topic score (Found)

A topic’s score, shown as Found, is how often AI names you unprompted on that topic’s buyer questions, over a rolling 7 days.

How it’s calculated

Found is visibility limited to one topic: for each of the topic’s buyer questions, the share of answers in the last 7 days that named you, averaged across the questions.

When a topic counts as “found”

Found is judged against your rivals, not a fixed bar. You count as found on a topic when AI names you at least 75% as often as your most-named competitor there. If no tracked competitor is named on the topic, the bar is 25%. A score of zero never counts as found.

Worked example. On “pricing”, AI names Acme in 40% of answers and you in 32%. 32% is 80% of 40%, so you count as found. If you were at 28%, that is 70% of Acme’s rate: not found.

Why a topic shows no score yet

Label	Why	What to do
Needs more prompts	The topic has fewer than 3 buyer questions, too few to score as a subject.	Add prompts to the topic.
Collecting data	Fewer than 8 answers so far.	Wait for the next daily scans.

Found versus the neighbouring metrics

• Found and win rate together decide the topic’s Status.
• Home’s visibility covers all topics for the period you pick; Found is one topic over a fixed 7 days. See Why numbers differ.

Where to find it

• Topics: the Found, Trend and Change columns.
• A topic’s Dashboard tab: Found unprompted, with its history.
• MCP: get_topics and get_topic.

What moves it

Open the topic and check its Content tab: it shows the facts AI compares for the topic and what the pages it cites have in common. The topic’s To do tab lists the tasks most likely to move it.