Glossary
Definitions of the terms used across GetIntel, from answer states and visibility to topics, win rate, tasks and AI readiness.
Absent: an answer that names other products but not you. See Answer states.
Action access: permission on an MCP token to change your task list and run technical re-checks, not just read.
AI crawlers: AI engines’ bots reading your pages, from your Cloudflare analytics.
AI readiness score: whether each engine can reach, read and use your key pages, 0 to 100. See AI readiness score.
AI visitors: people who arrive on your site from an AI assistant.
Answer state: how your brand appears in one answer: recommended, mentioned, absent, open or no answer.
Brand perception: whether AI knows your brand and would recommend it, measured weekly.
Buyer question (prompt): a question a real buyer asks an AI engine, tracked daily.
Citation: a page an answer links to as a source. See Citations vs mentions.
Confirmed task: a task seen on at least 2 days or backed by at least 3 answers.
Found: a topic’s score, how often AI names you unprompted on it over 7 days. See Topic score.
Head-to-head: a daily question that asks an engine to choose between you and a named rival.
Hidden strength: a topic status where you win comparisons but AI rarely brings you up.
Layer: a group of tasks: On-Page, Off-Page, UGC or Technical.
Mention: your brand’s name appearing in an answer.
Mentioned: an answer that names you, but not first.
No answer: the engine returned nothing to read; left out of scores.
Open: an answer that names no product at all. See what an open slot means.
Position: where you appear among the products an answer names, from 1. See Position.
Recommended: an answer that names you first.
Share of voice: your share of all brand mentions in the answers. See Share of voice.
Source type: how a cited site is classed: corporate, editorial, UGC, reference, competitor or you.
Topic: a group of buyer questions about one subject, scored on its own.
Visibility: how often AI names you, averaged across your buyer questions. See Visibility.
Weekly plan: this week’s chosen tasks, 2 On-Page, 2 Off-Page, 1 UGC and 1 Technical by default.
Win rate: how often AI picks you in head-to-heads, among answers that pick a side. See Win rate.